emerging niches
Type design has existed for hundreds of years and has expanded exponentially since the advent of computers.
Now more than ever, with thousands of fonts at the fingertips of anybody on a device, people have a heightened awareness of typography. Type used to only concern graphic designers, but now most people in western culture have formed opinions on fonts.
In contrast to this digital evolution, we’re seeing a resurgence of tabletop games after an era of computer and video games taking the top spot in the gaming industry. Now there’s a growing market of niche board and card games, many of which found success on platforms like Kickstarter.
the opportunity
This creates a unique opportunity for a new product on the market. Between these audiences of font-lovers and game-lovers is a decent overlap. While there are games that include excellent typography, there are few games on the market that make the subject typography itself.
Over the course of 3 weeks, I set out to create one.
The result was Quick Brown Fox.
the premise
Prove you’re the quickest fox in town by pairing the best fonts with different objects or scenarios each round. Papyrus on a blockbuster movie poster? Up to you!
When each unique Context Card is placed, your goal is to find the best font for the occasion. Each round, the judge picks the winning font. The first to win six rounds wins the game, and the title of Quick Brown Fox!